Moral Of The Story by Ashe followed a similar path to Truth Hurts by Lizzo. Creative marketing combined with a Netflix sync is a great way to break a record in 2020 and beyond.

Now the strategy for getting syncs is complicated, but the best way is to build relationships with music supervisors at Netflix, directors, etc.

Leave a comment if you would like to see more insights like this. Feel free to shoot me an email as well – brendan@brendankennedy.co