Sixty Programmatic SEO Experiment

While doing keyword research for SEO around the web design space, the SIxty team discovered an opportunity to use existing user data to rank for tens of thousands of longtail Google queries. We created a Showcase based on thousands of existing web design projects to prove the concept. Examples of keyword searches we were ranking for included the CMS name, website type, industry, and more.

My involvement:

Assisted in building prototype using Webflow and GSheets. Keyword research using SEM Rush and KW Finder. Marketed to web designers in online communities to get more content and backlinks.

Traction

Over the four month pilot:

• Ranked as the #1 result on Google for 17 queries and top 3 for 43 queries.

• Grew organic Google clicks 30% WoW for 16 weeks on Webflow stack. Rebuilt in Rails and continued to grow 15% per week ongoing for nearly a year with no maintenance.