Druski - Website Rebuild, Email, SMS, and Tour Launch

Summary
Druski launched the Coulda Woulda Shoulda Tour with no owned list for the tour. I built a site, a guest collection portal, and a plan for email and SMS to move tickets fast on a small budget. The aim was simple. Turn a huge social audience into direct buyers and prove it with clean data.

Challenge
First tour and starting from zero. Many markets to hit at once. A tight budget in the three to five K range. Promoters needed proof that our outreach was finding real buyers. We also had to line up announce, presale, and on sale windows with clear tracking.

Solution
I built the site and the guest portal, then mapped flows for announce, presale, and on sale. We used Laylo to capture fans through an Instagram DM keyword. Fans who messaged COULDA were routed into SMS for early access. We pushed clear calls to action across channels including text 470 422 7609 for early access and a code.

I set a steady SMS cadence and paired it with targeted email. We segmented by city and timed messages around local onsale dates for Atlanta, New York, Los Angeles, and more. I handled copy, graphics, flows, backend, and reporting. We shared live audience counts and sales pacing with promoters so they could target spend with confidence. The same list also powered growth for the Direct To Consumer brand 4lifers.

Results
50,000 SMS signups in week one • 5,000 ticket sales attributed to the DM and SMS flow • Ten percent conversion from SMS list to ticket purchase • Email and SMS were the top performing channels with an average ratio of one to thirty six • Promoter trust improved through transparent data sharing • The owned list became a launchpad for 4lifers revenue