Quotes: “You are going to fuck things up so bad and everybody and their momma are going to tell you to quit. Success comes from saying “Fuck it. I ain’t through just yet” and then giving it another go. Resiliency is what breeds success.” – page 232

  • Chapter 9 [[Slip N Slide Records]] – Ross signed to Slip-N-Slide records and was really going nowhere. Met [[Kanye West]] right before College Dropout and he ended up giving a beat to [[TI]] [[Doin My Job]]
  • [[Rick Ross]] went through a lot of beef with [[DJ Khaled]] and other DJS early on when he was trying to get on. Would dis them all to get attention and use it.
  • [[Hustlin’]] rollout strategy
    • Rick Ross posters on every corner of the street
    • hot air balloons
    • water bottles
    • cardboard cutouts
    • NBA all star weekend – white semi trucks with Ross on it
  • Chapter 14-16 Summary – Never took more than two weeks off and kept it moving album after album. [[God Forgives, I Don’t]] was the best-selling album of his career when it came out and did over 200,000 units the first week. [[Dr. Dre]] and [[Jay Z]] were featured on the project. Was also nominated for a Grammy.
    • [[DJ Khaled]] was a close friend and was always there for him especially when Ross would go through seizures.
    • Commanded more money from [[Def Jam]] and was pissed that he wasn’t a top priority. Ended up dropping [[Rich Forever]] as a mixtape and ended up touring [[Europe]] on his own getting the bag by himself
    • At this time [[Meek Mill]] and [[Wale]] were also starting to see success.
  • Despite his success, he was dealing with a lot of [[Health]] problems. It’s important to take care of yourself.
  • Chapters 16-19 – things were shaping up and had a lot of great success.
    • After his 36th birthday party Rick Ross was driving home and ended up getting shot at multiple times. There was a lot of territory and gang disputes from mentioning [[Larry Hoover]] in his record. A lot of people seemed to target him.
    • Despite everything his mom and sister were the backbone of his empire and really helped him manage his finances. He then saw the [[Holyfield House]] in Georgia and knew he had to have it. Granted it’s a huge cost with about 1 million in annual upkeep, but with persistence, he was able to acquire and own it.
    • Started getting into heavier investments with [[Wingstop]], [[Checkers]], and [[Luc Belaire]].
      • [[Luc Belaire]] and [[Sovereign Brands]] presented him with an ownership stake in exchange for promotion.
      • [[Cristal]] champagne was one of the first brands in hip-hop that made the brand millions of dollars but [[Jay Z]] felt the disrespect and pulled it down off all of his [[40/40 Club]].
    • [[Hood Billionaire]] felt rushed and due to [[Meek Mill]] going to prison [[Rick Ross]] felt rushed to put out a project. Especially after the release of [[Mastermind]] it wasn’t received well.
  • Tags: #hiphop #RickRoss #music